Posted by: Jason Koertge
on Nov 02, 2009
It was made quite clear by Bob Montgomery, Vice President of Properties for Southwest Airlines, that if it weren’t for St. Joe, Southwest Airlines wouldn’t be coming to Panama City. The discussions between St. Joe and Southwest Airlines began over a decade ago. One of the things that was explained to me a short while ago was that Southwest Airlines can go where ever they want to go; they just pick an airport, and the airport accommodates. I was told that Southwest coming to Panama City made absolutely no sense from a business perspective and the prospect encompassed more risk than a company like Southwest would be willing to take. But, what if the risk was mitigated by a third party? That was their ticket into our market.
Read on for all the facts.
